EP 172: Learn How To Pitch Like A Pro with Former Teacher and 6-Figure Blogger, Jenny Melrose

podcast Feb 02, 2021

Do you need help with your pitching strategy so you hear “yes” more often in business? In this week’s episode, Jenny Melrose shares how she was able to grow a successful blog and then shift into her coaching business where her love of teaching was able to shine. Listen in as we discuss key strategies for networking and collaboration.


Meet Jenny Melrose

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

In this episode, you’ll hear

  • How Jenny successfully grew her blog
  • Tips for writing your blog and using key search words
  • Ways to monetize your blog
  • Her shift from blogging into her coaching business
  • Strategy for network and collaboration
  • Why it is helpful to collaborate with others who have the same audience in alignment with yours
  • How to find brands and publications that are the right fit for your business

Words of Wisdom

  • Income from the blog came from understanding how to create content that people were looking for
  • You are meant to attract certain client and repel others
  • Leverage organic marketing by doing podcast swaps
  • You have to be willing to get a lot of “no’s” before you get a “yes”
  • See potential clients as someone you can help, the money is the byproduct

Links mentioned in the episode

Connect with Jenny

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